I work at the intersection of experiential production and creative strategy, translating creative visions into experiences and campaigns that connect brands, creators, and communities.

My work spans brand events and activations, campaign launches, pop-ups, brand strategy, and music activations.

With a background in business and marketing, I approach each project as part of a larger ecosystem. I shape concept, atmosphere, and storytelling while ensuring logistics, partnerships, and audience strategy are aligned behind the scenes.