From brands to artists, I’ve led campaigns that translate creative direction into cohesive moments across visual, digital, and IRL touchpoints. This work informs how I approach other experiential projects, thinking holistically about narrative, aesthetics, and audience engagement.
creative direction
past work
Client: Meg
I worked with sustainable fashion brand Meg on the ideation and launch of their SS24, FW24, SS23, and FW23 campaigns, translating the brand’s artistic inspiration into cohesive storytelling and marketability.
Scope included creative direction, photoshoot production, and content development across email and social, with a focus on building cohesive launch moments rather than standalone assets.
Client: shef’s kiss
I worked one-on-one with indie music artist shef’s kiss to shape and refine their personal style and develop their visual narrative for album marketing and live shows.